CCMiner only works for GPU Mining (graphics cards) and requires you to have
NVIDIA CUDA installed on your machine. CPUMiner will use your CPU to mine for Ravencoin. GPU mining is far more effective but also requires much more resources.
Click on the latest release (should be a .zip file or a 7z file). Once you have downloaded the release, unzip the file. In the directory there will be a set of .exe files. For CPUminer users, you will see cpuminer-gw64-avx2.exe, cpuminer-gw64-core2.exe, and cpuminer-gw64-corei7.exe. For CCminer users, you will see ccminer-x64.exe.